A lot of people ask me how I get so many likes on Instagram. To be clear, there are a lot more qualified people to answer this question- people who get significantly more likes and followers on Instagram- but my friends know me so they ask me. And I'm happy to share because posting on Instagram has been my creative outlet for a while. It is what sparked my love of content creation and this blog! Below I will explain my 4 step process on how to post on Instagram for "success."
Before I start talking about the strategy, I want to explain a bit about intention. If you are using Instagram to get validation, that will end in disaster and tears. I would know because it was one of thefirst things I wrote about. After I began thinking about Instagram as a creative outlet and a way to engage with friends and people I admire, using the app became much less stressful and frustrating. Don't get me wrong, I still want likes and followers! But when I'm 90 and look back at all the photos I posted, I'm not going to care how many people see it. I'm going to be impressed by all the cool things I did and friendships I cultivated because of the app.
Alright, let's get to what you were looking for: how to get more likes and followers on your Instagram photos.
I think of it as 4 equally important parts: brand, engagement, content, and tags.
The first thing you want to think about is what brand you have in mind for your account. What is your niche? Will you post workout videos, fashion looks, information about your business? What kind of look will your photos have? Will they be edited? Will they be close up shots or far away? Will you have a color scheme you want to base your photos around?
All of these questions will help you plan the look of your Instagram page and the type of brand will bring in people with similar interests.
A large part of getting likes and followers is liking and following. If you want to get likes, you need to spend time on Instagram liking other photos. The app's algorithm favors those who use the app a lot. My strategy is to like one or two photos from everyone who liked my photo. In order to amass more followers, you need to follow people with a similar niche or brand. If you are a real estate agent in Southern California, you want to follow Southern California pages and other real estate agents. If you are a travel blogger, you should be following other travel bloggers.
Obviously this is the part that is the hardest but the most fun! TAKE PHOTOS! Take good photos! A lot of people post blurry photos or photos that have terrible lighting. I recommend watching some Youtube videos that teach the basics of photography. I personally like this one. And if you're taking photos of yourself, find some poses that you look good in. I find that if I am smiling and looking to my right, my photo always turns out better. But try lots of different poses and shots. And try taking photos at different times throughout the day. It becomes a sort of game trying to find the best way to tell your story through the camera. Enjoy it!
This one is what most people fail to do and is the most helpful. Location tags and hashtags are how other people find your photos other than your mom, dad, and that guy you went to high school with. When you post your location, anyone who looks at photos there will see your photo. And if you get more likes, your photo goes to the top of that list. Same with hashtags! If someone looks up #datenightoutfit they will see all the photos that have been tagged with that hashtag. In order to get more views and likes and new followers, find hashtags that fit your brand. Find hashtags that are not too saturated with posts like #photography and get specific like #foodphotography or, even better, #foodiegram.
All of this takes a lot of time and effort. But hopefully this could be a fun way to express yourself or share your life with the world. And feel free to follow me at @serenafresh ?